Corporate Image Management and the Performance of Zenith Bank Nigeria Plc. in Uyo, Akwa Ibom State
Keywords:
Corporate Image, Corporate Identity, Corporate Communication, Corporate Reputation, PerformanceAbstract
This study was carried out to assess the relationship between corporate image management and organizational performance of Zenith Bank Plc. Uyo, Akwa Ibom State Nigeria. The research adopted the survey research design and determined a sample size of 103 from a population of 138 employees of Zenith Bank Plc Uyo, Akwa Ibom State. Data were obtained mainly from primary and secondary sources. Pearson's Product Moment Correlation (PPMC) was used to test the formulated hypotheses. The result shows that corporate identity, corporate communication, and corporate reputation all have a significant relationship with the performance of Zenith Bank Plc Uyo, Akwa Ibom State. The researchers recommended that effective assessment and management of a bank’s corporate image and reputation should be an integral part of a firm’s corporate strategies. It was concluded that corporate identity, corporate communication, and corporate reputation all have a strong and very significant relationship with the performance of Zenith Bank Plc in Uyo, Akwa Ibom State.
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