Audience Perception of Big Brother Naija Reality Arena Games, among students of Lagos State University

Abstract

The study examines audience perceptions of the Big Brother Naija Reality TV Show arena games, particularly among students of Lagos State University. The statement of the problem highlights concerns regarding the show’s promotion of immorality and adult themes, prompting scrutiny from parents and educators about its impact on youth. To address these concerns, the research poses four key questions about students' perceptions, viewing habits, preferences, and views on indecency depicted in the show. Employing a survey methodology, data were collected from a sample of 400 students using a simple random sampling technique for unbiased representation. The findings reveal that a significant portion of respondents regularly engage with the show, with 75% considering the arena games crucial to the show’s appeal. However, there is a notable skepticism regarding the show’s effects on viewers, especially its moral implications. Based on these insights, the paper recommends that producers tailor content to demographic preferences, enhance the significance of the arena games, and explore interactive elements to better engage the audience and address their concerns effectively. These efforts could foster a more positive perception and enhance viewership engagement.

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