The Efficacy Of “Video Teacher” In Instructional Delivery Process And Students’ Performance In Calabar, Nigeria
Keywords:
Video teacher students’ performance, instructional delivery, message variablesAbstract
This study attempted to investigate and compare the learning
achievements of students receiving instructional message
through the channels of classroom teacher and the video
TV. The study was adapted from two theoretical
constructions: the channel effect theory and perception
theory effect of message delivery. These theoretical
abstractions provided clues to the understanding of the
contributions of channel type and differential perception
effects in the delivery of the message variable. One research
question was posed to help provide the basis of generating
data for analysis. Two groups of students received exposure,
one from classroom teacher and the other from video TV
channel of instructional message delivery. The post exposure
test scores received by the two groups were used to compare
the learning achievements differences between the two
groups. It was found that the video TV channel produced
students with higher learning achievements than the
classroom teacher.
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