New Media and Political Communication in Nigeria: A Case of Ikot Ekpene metropolis, Akwa Ibom State

Abstract

This study, new media and political communication takes into
consideration the performances of the new media in the creation of an
enduring political setting through political communication. The study
adopts survey method of research with questionnaire as the research
instrument. The population for the study constitute new media users in
Ikot Ekpene metropolis. Purposive sampling technique was adopted to
select 250 participants for the study. Investigations reveal that the new
media made significant contributions in political communication but
more needs to be done to make such communication stand out distinctively
among other forms of communication. The work recommends among other
things the education of new media manpower and adequate funding in
order to achieve more political coverage.