Public Perception Of The Image Of State Government Owned Hospitals In Akwa Ibom State, Nigeria

Abstract

Concern for the image of any organization is of great importance to the owners of such organization. Thus, this study sought to ascertain whether General Hospitals in Akwa Ibom State have positive or negative image and such other factors which form this type of perception among the various publics. Survey design was considered appropriate for this study. Six general hospitals were selected through stratified random sampling technique from the three senatorial districts of Akwa Ibom State. Out of these, 300 respondents were randomly selected and administered questionnaire, while frequencies and percentage were used for data analysis.
Findings show that General Hospitals in Akwa Ibom State have negative image of which management is responsible. It was recommended that immediate employment of qualified Public Relations personnel be done and adequate Public Relations programmes launched in the various hospitals across Akwa Ibom State.