Mass Media Contributions to Sports Development in Delta State, Nigeria
Keywords:
Mass Media, Contribution, Sports, Sports DevelopmentAbstract
This study assesses the contributions of mass media to sports development in Delta State, Nigeria. The study adopts the survey method and a questionnaire to obtain data. The population comprises all the sports journalists and staff of the Delta State Sports Commission, Asaba. Seventy (70) respondents form the sample. The study is anchored on the Agenda-Setting Theory of the mass media and News Framing Theory. Findings show that mass media coverage of sports has led to the provision of modern sports facilities in areas that were lacking, encouraged sports participation, raised public consciousness and awareness about sports, and created publicity for sporting events in Delta State, among others. Based on these findings, the study concludes that through their continuous coverage and reportage of sports, the mass media impact sports development in the state. Consequently, the study recommends, among others, that the mass media should intensify its coverage of sports and collaborate with major stakeholders in the state to take sports to greater heights.
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