Effective Marketing: A Promotional Tool for Library and Information Services in Nigeria
Keywords:
Effective marketing, library, information servicesAbstract
This paper is a review of effective marketing as a promotion tool for library and information services. In today’s fast-paced world, marketing ideas are crucial for promoting library and information services. These ideas are effective tools that libraries can use to connect with their target audience and convey the worth of their resources. Libraries interact with their communities and maintain their relevance by effectively implementing marketing methods. It offers libraries a framework for showcasing their offerings, improving user experience, and drawing additional users. Applying effective marketing to library operations boosts their effectiveness, visibility, and utilisation in the digital world.
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