Baby Breastfeeding Nutrition Campaign: A Survey Of Converted Adopters

Abstract

Western values generate unprecedented influence on the value shift of Africans. The substitution of industrial milk products for the natural breast milk by childbearing women has been the concern of pubic hc"itl1 agencies in the developing nations. This case study critically analyzed the net balance of a publicly sponsored breastfeeding awareness campaign to identify the population of converted adopters of the recommended practices. The converted adopters in the surveyed community would be different from swing adopters and non-adopters. The literature on breastfeeding practices addresses the crucial issue of winning back child-rearing women from the use of industrial milk products to the use of the nutrition - rich breast milk. A program evaluation design was used to probe the target population for post campaign analysis. This approach enabled the investigator to distinguish between levels of compliance to adoption imperatives. Five research questions were devised and used to capture the desired data for the study. The subjects were exposed to a set of battery questions during face-to-face scheduled personal interviews. It was found that the subjects evolved into three catenaries of converted, swing and non-adopters of the recommended breastfeeding practices.