Vehicle Routing Decisions and Business Performance of Paint Manufacturing Firms in Rivers State, Nigeria
Keywords:
Business Performance, Vehicle Routing Decisions, Service Quality, Customer RetentionAbstract
This study investigated vehicle routing decisions and business performance of paint manufacturing firms in Rivers State, Nigeria. The study adopted the correlation survey design. Both primary and secondary methods of data collection were employed to obtain relevant data for analysis. The instrument of data collection employed was questionnaire. The study population
was made up of the 30 registered paint manufacturing firms operating in Rivers State. The study selected two (2) managers from each of the firms as the respondents making it a total of 60 respondents for the study. The categories of managers selected include; Operations Managers and Logistics Managers. The data were analyzed using the Pearson’s Product Movement
Correlation statistic through the aid of statistical packages for Social Sciences (SPSS) version 23.0. Findings of the study showed evidence of significant and positive relationship between vehicle routing decisions and business performance among paint manufacturing firms in Rivers State. Based on the findings, the study concluded that vehicle routing decisions have significant
relationship with business performance of paint manufacturing firms in Rivers State. The study therefore, recommended among others that managers of paint manufacturing firms should adopt appropriate vehicle routing in reaching their customers at different locations to aid efficiency
in products distribution and improved business performance.