Entrepreneurial Strategies for Promoting the Newspaper Industry in Nigeria

Abstract

The newspaper industry just like any other industry in Nigeria requires various strategies to remain in business in an ever competing business environment. It warrants the owner(s) to perfect possible strategies in order not to only be in business but relevant in the scheme of message dissemination in particular and communication in general. This work therefore discusses the entrepreneurial strategies for promoting the newspaper industry particularly in the present Nigeria’s fourth republic. The major aim is to boost the interest of existing and intending newspaper entrepreneurs in Nigeria so that they can actively engage and invest in the newspaper industry for enhanced local, national and international news coverage and dissemination. The study observes that though the newspaper industry has witnessed tremendous improvements in terms of ownership since the beginning of the fourth republic in Nigeria, yet, the entrepreneur has a great task of having good editorial policies, good sense of organization, adequate cost control and financing mechanisms to enable the medium stay afloat. Hence, the newspaper entrepreneurs should always conduct
feasibility studies on the newspaper project to ascertain the cost, viability
(economic and technical) and resources needed (human and material) to execute the venture. These will articulate long-term visions and goals for the newspaper industry in Nigeria.