Building Competitive And Sustainable Strategies For Improving Quality Of Service Delivery In Maritime Academic Of Nigeria, Oron

Abstract

Managing of services is unique due to the distinctive characteristics of service
offerings. Service organizations must therefore take into consideration these
complexities to enable them deliver the expected perceived bundle of benefits to their customers and consumers alike at reasonable margins to their organizations. A descriptive research design method was employed in this study to examine these complex principles and concepts of services marketing, in relation to the Maritime Academy of Nigeria (MAN) Oron, as an educational service provider. The study identifies differentiation as a key strategic element in preserving the College brand image in order to gain sustainable competitive advantage over its competitors in the maritime higher education and training service industry.