Re-Branding The Nigerian Projects In A Period Of Global Economic Recession: Challenges And Prospects

Abstract

Re-branding Nigerian campaign is the project of the administration
of President, Alhaji Musa Yar'Adua championed through the Federal
Ministry of Information and Communications under Prof. Dora
Akunyili as the Hon. Minister and the Chief Campaigner to launder
the image of the country among the comity of nations. The mindboggling issue in this campaign is the claim by the government that
this exercise will not be tasking "our' budget but that it would be using
as a starting step the converted whooping sum of N150,000,000.00
meant for the defunct Heart of Africa Project whereas, the same
government up till now cannot proactively provide stable power supply,
good governance, employment, or eradicate poverty etc. This paper
however, critically analyzed this programme against its challenges
and prospects and suggested that the provision of good governance
and other critical needs of the over 140 million Nigerians will be a
better re-branding project without the government spending its
resources.