Nkamnebe, A. D. and Benson, P. J. (2026) “Social Media Marketing and Brand Equity in the Hospitality Industry in South-South Nigeria”, Journal of Communication and Culture (JCC), 14(1), pp. 1–14. Available at: https://icidr.org.ng/index.php/Jcc/article/view/1901 (Accessed: 24 May 2026).