Alloysius, Gabriel. “Marketing Management and the Commercial Banks Performance in Abakaliki Metropolis, Ebonyi State, Nigeria”. International Journal of Economic Development Research and Investment (IJEDRI) 16, no. 1 (September 14, 2026): 42–56. Accessed October 13, 2026. https://icidr.org.ng/index.php/Ijedri/article/view/1940.