Emma, A., Ochuko, N. and Iheanacho, S. B. C. (2011) “Audience At Sports Competitions As Predictor Of Effective Sport Marketing In Nigeria”, Journal of Communication and Culture (JCC), 2(1), pp. 42–47. Available at: http://icidr.org.ng/index.php/Jcc/article/view/1001 (Accessed: 19 September 2024).