The Role Of The Mass Media In Promoting The Nigerian Cultural Heritage

Abstract

Nigeria is already falling prey to the dictates of Westernization. As a result,
there is a high level of alienation in our cultural realms. As agenda setters,
the Mass Media have many roles to play in promoting the cultural heritage
of Nigeria. Both the 1979 and the 1999 constitutions of Nigeria mandate
the mass media to ensure that government protects, preserves and promotes
certain cultures. This study aimed at examining the role of the mass media
in promoting the Nigerian cultural heritage. it concluded that the mass
media should salvage alienated cultures by guiding Nigerians to love their
cultures against Westernized standards and avoid misleading reports on
issues of Nigerian ways of living.