Mass Media and Social Mobilization of the Electorates towards Free and Fair Elections in Nigeria
Keywords:
Mass Media, mobilization, electorate, electionsAbstract
The focus of this study is to ascertain the role of the mass media in the social
mobilization of the electorates towards free and fair elections in Nigeria. The
survey research method is used for the study. Data were sourced by means of
structured questionnaire from 100 respondents drawn from four quarters in
Ogwashi-Uku, Delta State. Opinions expressed by the respondents indicate that
they are exposed to free and fair election messages in the media and the messages
were aimed at mobilizing the electorate to participate actively in the voting
process. The study identified specific awareness messages on free and fair election
being disseminated in the media and its impact on the electorate. Based on the
findings of this work, it is recommended that the messages should be featured in
English and local languages when using radio to disseminate the information to
ease better understanding.
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