Performance Of Yam Wholesales Marketing In Efon-Alaaye Of Ekiti State, Nigeria

Abstract

This paper appraised the performance of yam wholesales marketing in Efon Alaaye Local Government Area of Ekiti State Nigeria. The study employed the use of primary data collected with structured questionnaire administered to the yam wholesalers in the market. The study used ordinary least square regression analysis (OLS) to determine the relationship and variability of each of the unit marketing margins and unit marketing costs to quantity of yam marketed per annum. The results revealed that the total output of yam marketed in the industry was about 1.4 million kilogram per annum, while the maximum and minimum quantity marketed were 75,278.88kg and 38, 9305.kg respectively. Wholesalers not marketing up to the recommended cost minimizing volume of 53,730kg should increase their business volume to at least that level so as to reduce the unit marketing costs, increasing unit marketing margin and thus the profit margin and finally the total returns to management.