perception of franchise purchase as a self-employment strategy among lecturers of entrepreneurship, leisure and hospitality at makerere university business school, uganda

Abstract

This paper aimed at establishing how the knowledge of franchise purchase as
self-employment strategy among the lecturers of entrepreneurship, leisure and hospitality at Makerere University Business School (MUBS), Uganda is transferred to the students whom they teach, other universities that bench-mark with MUBS, and the general public in Uganda and the region during the global economic crisis which is causing many lay-offs. A case study methodology was used in order to generate new theoretical insights in line with the aims of this study. Results showed that respondents with a better understanding of franchise purchase have a more positive attitude towards this strategy and transfer their knowledge mainly through successful case studies on this self-employment strategy. Training of Trainers (T.O.T) workshops should be conducted targeting such relevant lecturers in order to increase their level of understanding and transfer of franchise purchase knowledge at MUBS and in Uganda is recommended among others.